Relationship Marketing | Build Your Online Business

Every person who has an online business wants to get traffic to their website. There are many ways to do this using effective SEO strategies – some are paid while others are low cost SEO or even no-cost SEO.  It follows that the foundation for getting traffic to your website rests on a well-optimized website so that it can be found by the search engines and receive high rankings.

Whether you’re just starting out, or if you’re on a shoestring budget, following are 3 effective SEO strategies that you can apply to your website to improve results.

1. Link exchanges

Link exchanges or linking to and from other web sites is a no-cost way to improve your website rankings. This can be done in various ways:

i) Contact the author or owner of the web site you want to have a link exchange with.

ii) Get high-ranking links from Article Directories like ezinearticles.com by submitting well-written articles that meet their (more…)

Backlinks are important to your blog in order to increase organic search results. Organic search results are listings on search engine results pages, such as Google, Yahoo, and Bing that appear because of their relevance to the keywords being searched, instead of through paid methods, like pay-per-click advertising.

One of the most effective link building strategies is to submit articles to article directories.  When you write articles with between 400 – 700 words you have the opportunity to submit these articles to various article directories, keeping in mind their individual submission requirements.

It’s reasonable to expect that before long you will get quality inbound links from these article directories.  However, it’s important to note (more…)

Search Engine Optimization is a huge topic and there is a great deal of information available on the internet.  Keyword research is only a part of the entire package, yet for someone who is just starting a blog or article writing, understanding the basics of keyword research is enough to get started.

Today’s post is the third and final (for now) on the topic of keyword research.  As I delve deeper into the topic and learn and apply more, I will share that information.  The first post referred to was on basic keyword research and the second was on how to do keyword research.

Your goal in doing keyword research should therefore be to find and compile a list of keywords, keyword phrases or long tail keywords that have the following characteristics:

1)            A reasonable number of searches each month.  Keep in mind that while you want to used words that people are looking for (more…)